Google Analytics, or GA, is a free tool that helps you measure and analyze traffic to your website. If you have a website, it’s probably because you want to reach more potential customers. Google Analytics is a great tool that gives you important insights about your website and your visitors. Insights that can help you make the right decisions to bring in more customers and expand your business in the long run.
A potential customer makes his purchase decisions in various stages and moves through a so-called purchase funnel.
- Acquisition
In the first stage of the purchase funnel, potential customers hear about you and become interested in your business. More concretely, it is when the potential customer starts to recognize your brand and becomes interested in your products.
- Behavior
In the next stage of the buying funnel, a potential customer begins to interact with the content on your website. For example, by reading an article you have written.
- Conversion
In the last stage of the purchase funnel, the user decides to buy a product or service from you and thus becomes your customer.
With Google Analytics, you can track how your visitors behave when they visit your website. You can see how they move through the different stages of the purchase funnel and gain insight into what is working and what can be improved. What led a visitor to become a customer? What made another visitor leave your site? With GA, you can analyze which of your marketing efforts are performing well and which need improvement. You can understand your visitors’ behavior and use that information to attract even more visitors to your website.
